Unique Italian attraction “Venice Biennale” is one of the most famous and greatest international art exhibitions, visited by over 500,000 people each year. The 2018 edition was sponsored by Edison, the leading energy operator in Italy, among other partners of the event.

Challenge

Edison wanted to enhance its presence at the Biennale and strengthen the relationship with visitors through interactive brand communication. At the event saturated with content, Edison needed a tool which would distinguish it from other sponsors and exhibitors.

Solution

Smart Benches were a perfect match; brandable and easily installable – enabling Edison to increase its visibility all across the event space, useful -ensuring that Edison stays relevant for visitors while keeping their attention longer than standard banners, solar – showcasing Edison’s commitment to clean energy sources.

Eight Edison-branded Smart Benches were temporarily installed across the Venice Biennale and served as official charging stations for the visitors, used by more than 37,500 visitors to recharge and enjoy free WiFi.

Personal quote from the client

“We are for a world where the forms and spaces in which we live need nothing but natural energy. This is why we are constantly looking for confrontation with those who think, plan and manage spaces and functions, in order to help us conceive the best energy performance from the origin.”

Paolo Quaini, Edison’s Director of Energy Services Market Division

We’re here to answer any questions! Contact us at info@eliteareas.gr .