Monday, 19 July 2021 / Published in smart, strawberry

Algida is an Italian company which specializes in the production of packaged ice cream and is one of Unilever’s Sustainable Living Brands – brands that have a sustainable living purpose and produce products that reduce their environmental footprint or increase their positive social impact.

Challenge

Unilever’s research has shown that their purpose-led, Sustainable Living Brand are growing 69% faster than the rest of the business and delivering 75% of the company’s growth. They have also discovered that over 90% of millennials would switch brands for one which champions a cause and that sustainability drives brand love and therefore brand preference. They wanted an innovative solution that would at the same time showcase their care for residents, sustainability commitment and as a consequence drive talkability and brand promotion.

“The principal way brands grow is by increasing penetration among infrequent and non-users, and this can be achieved by making your brand more memorable. We have a growing body of evidence in Unilever that a strongly articulated sustainable living purpose brought to life through communications can deliver a powerful emotional response and generate brand fame – the key drivers of memorability”

Karen Hamilton, Unilever’s VP, Global Sustainable Business

Solution

Being solar-powered and providing services for the benefit of public good, the Smart Bench was a perfect tool for strengthening Company’s relationship with people and promoting the Company’s sustainable efforts.

“People want to engage with brands that understand them and speak to their concerns. Having a sustainable living purpose enables brands to connect with them at a deeper, emotional level. I believe sustainable living brands represent a huge opportunity for the marketing world to build strong, sustainable growth and enduring consumer relationships in an increasingly resource-constrained, transparent and untrusting world. It’s also a wonderful opportunity for marketing to rediscover its original, noble purpose of developing brands that are good for business and good for the world, and reposition our profession as a powerful driver of positive social change.”

Keith Weed, Unilever’s Chief Marketing & Communication Officer

We’re here to answer any questions! Contact us at info@eliteareas.gr .

Saturday, 10 July 2021 / Published in berliner

Written by Berliner Seilfabrik Team

“Celebrate your Roots – discover your Wings” is the guiding principle of the German European School in Singapore (GESS). Thus the school profile focuses on conveying the European values of respect, openness and a sense of community. The private school in the Asian metropolis is aimed at students and preschoolers of all ages between 18 months and 18 years old. The school aspires to get to know every student in the school community, to discover his personal strengths and interests and, through a holistic approach, to both encourage and challenge students. The school focuses on quality not only during lessons, but also beyond them. Thus the school concept sees recess as an opportunity to supplement and support cognitive learning in class through physical exercise. Social interaction is also encouraged during recess.

Consequently, the redesign of the school campus in Singapore has resulted in a wide range of activities and opportunities for relaxation and play. In addition to various sports areas, including a football field and an Olympic swimming pool, the newly designed play areas in the inner courtyards of the school complex are also particularly striking. The school playground is divided into a total of four areas aimed at engaging all age groups.

In the first courtyard there are two different combinations of playhouses and rope playhouses from the Berliner Greenville series, each connected by different bridge elements. The bases of the rope playhouses are three-dimensional nets made of ropes inside the “DoubleBoos”. Since spatial nets offer enough space for a lot of children at the same time, they are perfect for school playgrounds. In addition, playing together in the climbing net promotes the social behavior of the students, since interactions inevitably arise. Climbing in three-dimensional space also trains the students’ psychomotor skills and 3D-imagination. This has a positive effect on mathematics classes, among other things. Thus at the neuronal level, the interconnection patterns in the brain that are also required for three-dimensional computing are stimulated.

The playground in the first courtyard merges seamlessly into a second, covered play area. Here students can climb on a low rope course consisting of five different climbing elements. “As the individual elements of a low rope course have different levels of difficulty, they are attractive for children of differing ages”, says Patrick Lee, expert in designing playgrounds and schoolyards and managing director of CT-Art.

The completely open design of the rope play equipment ensures maximum transparency. This means teachers can observe their students from every perspective, even when there are a lot of children on the climbing equipment at the same time.

This design feature is particularly beneficial for school playgrounds and is also present in the wave-shaped play sculpture “Shout”, located in the third play area of the school. A planar net with different mesh widths spans a frame made of bent steel tubes. In addition to a net tunnel, which makes the climbing ring climbable all the way around, the play sculpture has numerous add-on elements such as climbing plates, a banister and rubber mats.

All in all, more than 200 children have room on “Shout” simultaneously and can thus get plenty of exercise during recess. The various add-on elements and the differences in height within the structure also make “Shout” attractive for all age groups. In addition, the abstract structure offers plenty of room for the imagination. “The pupils can always discover new entrances to climb into, play on and experience the play equipment”, says Patrick Lee. “This offers many opportunities for pupils to act out their own play ideas and thus supports the vision of the school to promote the personal interests of each individual.”

The second large play structure in this area is a combination of three “Greenville” Trii houses of differing heights, connected by net tunnels. Students can find space up there for privacy, or rest and relax after a challenging climbing tour in order to recover before classes resume.

This play area is rounded off by two nest swings and a rotating play point. Both devices offer play functions that have a positive effect on children’s development. While swinging particularly promotes the vestibular system, i.e. the ability to coordinate body movements, eye movements and balance, turning strengthens kinaesthetic awareness in that the child learns to avoid falling down or colliding with other playmates.

In the fourth play area of GESS, a combination of two playhouses from the “Spooky Rookies” product line has been installed. This is specially tailored to the needs of small children. The two different access points, a flat ramp and a small staircase, allow age-appropriate access and at the same time offer an exciting challenge for the little ones. In addition, the passage over the close-meshed net bridge or a sliding section in the toddler slide trains the sense of balance and thus fosters the next developmental stage. Patrick Lee is satisfied: “With the counter in the lower part of the larger house, the playhouses offer the ideal space for role-playing games. Language and social skills such as empathy are developed in a ludic way.”

In addition to the high play and exercise value, the clear, organic and natural design language running through all the play areas is particularly striking. The natural color choice and the use of bamboo panels in the area of the facade elements reference the green surroundings of the “Bukit Timah Nature Reserve”, located directly in front of the GESS school gates. “The intention was to transfer this stimulating environment into the school playground through natural design”, says Marius Kotte from the Berliner Creative Centre.

With the redesign of the outdoor area of the GESS, an impressive play and exercise area has been created that not only appeals to all age groups, but at the same time fosters the students’ neuronal, social and psychomotor development.

This is a project reference of Berliner Seilfabrik, in Singapore. If you would like to create a relevant custom-made solution in Greece or Cyprus, please do not hesitate to contact with us at info@eliteareas.gr

Monday, 05 July 2021 / Published in smart, strawberry

United Nations Development Programme (UNDP) works in nearly 170 countries and territories, including the Republic of Serbia, helping to achieve the eradication of poverty, and the reduction of inequalities and
exclusion. UNDP works in partnership with the Government of Serbia, development partners, UN agencies, civil society and local communities to help identify local solutions to meet national and global development
challenges.

Challenge

Migration movements since 2015 have led to an increase in the number of inhabitants in the municipalities where temporary migrants stay, leading to the change of needs that local community should respond to. These new needs include the way public spaces are used. UNDP was searching for solution with the aim of enhancing social cohesion and promotion of tolerance between all citizens, that is aligned with European Union Support to municipalities hosting refugees and migrants. The solution should also provide place for connectivity, socialization and increase of awareness of local information.

Solution

The Smart Bench powered with solar, 100% green energy, is a good example on how inclusive technologies can truly serve the community and its needs. It is also a perfect opportunity for people to meet in a public space. Charging solar ports, Wi-Fi and info screen will give the citizens an opportunity to combine virtual and real world, which would cast a new light on the way people socialize. Multi surface branding options of the bench are good for donation visibility, while digital assets (like Wi-Fi log in landing page) are great for distribution of information important for local society.

Client’s success with our product

The opening ceremony for Smart Bench installation gathered more than 200 community members, representatives of local government, citizens, migrants, NGOs and media.

Personal quote from the client

“Strawberry Energy demonstrated huge experience in the implementation of
the smart, green, social, useful and innovative solutions with the aim to built
resilient communities. We are honored and happy to cooperate with the enthusiastic Strawberry team!”
Jelena Maric Lukovic, Project Manager, UNDP Serbia

We’re here to answer any questions! Contact us at info@eliteareas.gr .

Wednesday, 30 June 2021 / Published in berliner

Written by Berliner Seilfabrik Team

Located in northern Santa Rosa, California, the Sonoma Country Day School, an independent TK-8 college preparatory school, provides students with state-of-the-art facilities, challenging core academics and a focus on the creative and performing arts. For more than thirty years, it has been the school that “brings learning to life.”

When it came time to design the playground, the school wanted one that reflected its mission. They did not want a traditional-looking playground with traditional playground equipment. They wanted something different, something that was more challenging for the children, something that truly reflected the school.

Important elements for the design included: incorporating an existing hill and elevation into the plan, using natural materials, choosing the right colors and being cognizant of the environment. Berliner’s bamboo-paneled play equipment, which look like wood, offer greater durability and are more ecologically friendly, fit their vision.

While incorporating the hill had its challenges, such as access, the Berliner Triple Boo offered the perfect solution. The Triple Boo gives the look of a classic play house with its bamboo panels. Standing 13 feet tall, it utilizes the space well by providing play space upward, maximizing play space on a minimal ground area. It also contains a 3-dimensional rope climbing web beneath it for kids to climb in and up to the tree house. The open tube provides ADA access to the structure, enabling play for all.

The 3-story Triple Boo sits atop the hill, creating a focal point for the playground and a destination for the children.

The Joe Brown Globe, a spatial net climber with a wooden frame and natural colors, is a unique wood play piece that complements the natural playground setting. Made of glued timber, the multiple layers of dried wood make it the premier choice for a natural material while offering maximum load capacity and minimal cracking or splintering. The foundation, made of powder-coated steel fitted into the wood elements, means there is no direct connection between the bottom of the wood structure and the soil, eliminating the possibility of moisture or water damage to the equipment.

At the bottom of the hill, you’ll find more bamboo-paneled play equipment, the 2-story Double Boo with spatial net connected to a Trii with a banister and ladder.

The O’Tannenbaum spinning tree enables kids to climb and spin at the same time. Except for its trunk, the entire tree rotates. The big rubber membrane surface with its low access height enables children with special needs to join the fun, providing a place where kids can sit while spinning.

The Double Cloud 9, an accessible swing, allows several children at one time to fly on the cloud and children with special needs can enjoy the swinging movement, too.

Other Berliner play structures that complement the natural playground setting:

Swinging to and fro all the time, the Cat Tail gives children a rocking play experience. The body and stem are made of stainless steel and have a bi-colored HDPE platform to make it more aesthetically pleasing, blending with the playground’s surroundings.

Children zoom from one side to the other using the 100-foot Speedway zip line. The Speedway is a fun cable ride without bulky supports. The two big steel arches allow for a more open design and can be equipped with a launch platform.

All in all, the Berliner design team successfully met the expectations of the school.

This is a project reference of Berliner Seilfabrik, in California. If you would like to create a relevant custom-made solution in Greece or Cyprus, please do not hesitate to contact with us at info@eliteareas.gr

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